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PDQ_Just Made, Better


Just Made, Better

For PDQ, we wanted to focus on what makes their food different: made-to-order food prepared in an open kitchen where you can see the chefs making your order, when you order it. This powerful, differentiating RTB helped shape the unique shots of this OLV. Using a documentarian approach, our goal was to highlight real PDQ employees and chefs prepare core combo items while showcasing the joy of cooking. 

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